Book seller Borders Group Interim CEO Mike Edwards discusses plans for selling e-book readers
By APThursday, May 27, 2010
On the call: Borders interim CEO Mike Edwards
Borders Group Inc. said Thursday its fiscal first-quarter loss narrowed as its cost-cutting helped offset a steep 16 percent revenue decline.
In a call with analysts, interim CEO Mike Edwards discussed the book seller’s plans to sell electronic-book readers.
QUESTION: What is Borders’ plan for selling e-book readers?
RESPONSE: We believe the lion’s share of e-reader business will be under the $200 price point going into the fourth quarter. As such, we plan to offer a strong selection of e-reading devices that suit all of our customers’ needs, with a number of devices priced at $200 and below. In line with this approach, we recently began taking preorders for the Kobo e-reader which showcases the Borders brand e-bookstore. We’re pleased with the number of preorders we’ve received for the device to date.
