Starbucks to launch line of flavored coffee called Natural Fusions in grocery stores
By APSunday, May 16, 2010
Summary Box: Starbucks Natural Fusions
THE BREWS: Starbucks will sell flavored ground coffee starting this summer under its new Starbucks Natural Fusions label. Vanilla, caramel and cinnamon flavors will be available at grocers. They have a suggested $8.99 price.
ON THE SHELF: Starbucks Natural Fusions will ultimately be available at up to 200,000 locations.
THE MARKET: Starbucks estimates that the premium flavored coffee market is $265 million. And 60 percent of the customers who buy its packaged coffee drink some kind of flavored roasts.
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