Glance: A look at Mattel’s 1st-quarter results by category
By APFriday, April 16, 2010
Mattel’s 1st-quarter results at a glance
Mattel reported a 1st-quarter profit, helped by higher sales on a wide array of toys. Here’s a look at sales performance by category.
TOTAL SALES: Up 12 percent to $880.1 million
GIRLS AND BOYS BRANDS: Up 14 percent to $573.1 million
— Barbie: Up 5 percent
— Other girls brands: Up 21 percent
— Car brands: Up 3 percent
— Entertainment brands: Up 35 percent
FISHER-PRICE BRANDS: Up 11 percent to $316.2 million
AMERICAN GIRL BRANDS: Up 6 percent to $70.2 million
YOUR VIEW POINT