Glance: A look at Mattel’s 1st-quarter results by category

By AP
Friday, April 16, 2010

Mattel’s 1st-quarter results at a glance

Mattel reported a 1st-quarter profit, helped by higher sales on a wide array of toys. Here’s a look at sales performance by category.

TOTAL SALES: Up 12 percent to $880.1 million

GIRLS AND BOYS BRANDS: Up 14 percent to $573.1 million

— Barbie: Up 5 percent

— Other girls brands: Up 21 percent

— Car brands: Up 3 percent

— Entertainment brands: Up 35 percent

FISHER-PRICE BRANDS: Up 11 percent to $316.2 million

AMERICAN GIRL BRANDS: Up 6 percent to $70.2 million

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