Amway India Plans For 2010
By Arnab Ghosh, Gaea News NetworkSaturday, April 10, 2010
NEW DELHI, INDIA (GaeaTimes.com)- Amway India, which is the largest direct-selling FMCG Company in India, has increased its production capacity 3 times of the existing model. It does not have its own production facility in India as of now and makes several FMCG and other products at Baddi in Himachal Pradesh through third party manufacturers. It recently reported an annual turnover of 1,407 crores, which signifies a 25 % growth over the previous financial year. The company has made its position among the leading FMCG companies of the country within 10 years.
Bill Pinckney, the CEO and MD of the company was speaking to the media at Baddi when he said that the company is bullish about its growth in India. The company has made to the league of FMCG giants that have been operating in India for a very long time. He said that the success was due to the high quality of its products that pass stringent quality checks before being sent to the distribution centers all over the country. It took the company some time to make the Indian customers rely on the concept of direct selling. The quality of the pickup centers of Amway India has been improved drastically over the years.
Amway India is also planning to increase its range of product for the Indian market. It has also launched some products specifically for the Indian market. Its high end skincare and wellness products have caught on well with the urban consumers who have disposable income. It has also tasted success with Healthcare products under its Nutrilite range.
