Kroger says it has 4 keys, not just price in competition for grocery shoppers’ dollars
By APTuesday, March 23, 2010
Kroger tries to compete on more than just price
KROGER’S FOUR: Kroger Co. says it has four keys to grocery strategy: competitive prices; clean, quick-checkout stores; well-trained and helpful employees, and a wide assortment of food choices.
WAL-MART’S PRICES: Wal-Mart Stores has signaled plans for more price cuts, which some analysts think will aggravate keen competition for recession-pinched shoppers.
BETTER DAYS?: Kroger’s CEO thinks there will be “gentle inflation” that will relieve price fighting; and that its stores are seeing rebounding sales of discretionary items such as jewelry, flowers and wine.
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