Tit-for-tat: Dish sues DirecTV for false advertising, a month after being accused of same
By APMonday, March 22, 2010
Dish Network sues DirecTV for false advertising
Dish Network is suing DirecTV for false advertising over commercials touting its high-definition channels.
In a lawsuit filed in a New York federal court Monday, Dish says DirecTV’s ads claim a misleading number of HD channels at a price that doesn’t include any HD.
Dish says DirecTV misleads consumers by saying it can offer 200 HD channels when it really offers about 130. Dish says the ads end with the promotional price of $29.99 a month, which it says doesn’t include HD.
DirecTV says “it’s obvious the lawsuit is in response to our recent objections to their misleading advertising.”
Last month, DirecTV sued Dish for false advertising. Dish ran commercials saying its TV packages are cheaper than DirecTV’s. DirecTV countered that Dish compared different plans.
