Summary Box: Netflix cancels sequel to contest in response to privacy complaints
By APFriday, March 12, 2010
Summary Box: Privacy issues nix Netflix contest
THE DECISION: Netflix has canceled a sequel to a $1 million contest to improve its movie recommendations.
THE REASON: The DVD-by-mail service wants to avoid a legal showdown over the privacy rights of its subscribers.
THE CONCERN: Although Netflix removed names from the records provided to contestants for analysis, critics contend there was still enough information to identify subscribers.
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