Summary Box: Netflix cancels sequel to contest in response to privacy complaints

By AP
Friday, March 12, 2010

Summary Box: Privacy issues nix Netflix contest

THE DECISION: Netflix has canceled a sequel to a $1 million contest to improve its movie recommendations.

THE REASON: The DVD-by-mail service wants to avoid a legal showdown over the privacy rights of its subscribers.

THE CONCERN: Although Netflix removed names from the records provided to contestants for analysis, critics contend there was still enough information to identify subscribers.

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