PepsiCo shrinks popular Tropicana size but keeps price same due to Florida citrus freeze
By APWednesday, March 10, 2010
Summary Box: Tropicana sizes, prices
THE HIKES: Starting in May, Pepsico Inc. is shrinking its popular Tropicana orange juice 64-ounce product to 59 ounces, while keeping the price the same, and raising the price of its gallon container of orange juice.
THE CAUSE: A deep winter freeze and other factors are making this year’s orange crop in Florida 19 percent smaller than last year’s.
THE SHOPPERS: People are focused on how much they spend on each grocery trip, so shrinking products in order to keep prices the same is an inviting option for product makers that need to charge more but don’t want to lose sales.
YOUR VIEW POINT
