Macy’s returns to a 4th-quarter profit; focuses efforts on its localization drive
By APTuesday, February 23, 2010
Summary Box: Macy’s 4th-quarter profit
THE RESULTS: Macy’s Inc. returned to a fourth-quarter profit, helped by leaner inventory and lower expenses. Adjusted results beat analyst estimates.
THE NEW APPROACH: Macy’s is concentrating its efforts on its localization drive, called My Macy’s. The plan seeks to concentrate Macy’s top talent in local markets and stay on top of trends by grouping Macy’s stores into districts of 10 to 12 stores each.
WHAT’S AHEAD: The department store operator is making a push to go after consumers who shop both online and in its stores. Macy’s is also looking at how to improve its coupon system.
YOUR VIEW POINT
