Campbell Soup tamps down sales expectations, unveils changes to soup lines
By APWednesday, February 17, 2010
Summary Box: Campbell Soup changes
LOWER EXPECTATIONS: Campbell Soup Co. lowered its forecast for a sales increase to 2.5 percent to 3.5 percent, down from 4 percent to 5 percent. The company didn’t change its profit outlook.
LOWER SODIUM: Campbell plans to cut sodium in 23 of its condensed soups by up to 45 percent, following on similar changes to other products.
LABEL REFRESH: New photos will play up soups’ appearance. The chicken noodle, cream of mushroom and tomato soup labels won’t change.
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