Summary Box: Coca-Cola to invest $1 billion to expand operations in fast-growing PhilippinesBy AP
Tuesday, September 28, 2010
Summary Box: Coke to invest $1B in Philippines
THE INVESTMENT: Coca-Cola will spend $1 billion in the Philippines over the next five years to expand its presence in the fast-growing market.
THE FOCUS: Coca-Cola will boost marketing and focus on improving its delivery capabilities in the country. Coca-Cola said its operations in the Philippines have seen strong growth on the back of several new products during the first half of 2010.
THE STRATEGY: Coca-Cola and rival PepsiCo Inc. have been growing in international markets as overseas economies expand and people get more disposable income.